The UK’s no. 1 best selling German wine brand, Black Tower is launching its first ever, spectacular shrink wrap on pack and online promotion. The first prize winner’s ideal dream come true will become a reality with their chosen partner to anywhere in the world, up to the value of £10,000. Runners up will win prizes of award winning Black Tower wines to enjoy with friends, for the perfect night in.
Bottles of Reh Kendermann’s iconic brand Black Tower 75cl Fruity White and Rosé wines will feature the promotion across the UK from November, providing strong sales support throughout the festive season and spring 2012. The 50/50 bottle design wrap promotion uses a state of the art application process and is highly innovative as it is rarely seen in the wine aisle as a pos support vehicle on wine bottles.
Comments Alex Rittlinger, Reh Kendermann’s marketing director: “This promotion provides Black Tower’s consumers the opportunity to win an unbelievable experience, an unforgettable adventure. The stylish new pack design has outstanding on shelf presence. It captures attention by creating an arresting focal point of interest on shelf which till now, was mostly occupied by vibrant, leading refreshment brands. As a limited edition pack, it also presents another step in the iconic development of Black Tower and is a collectable item to the brand’s many hundreds of thousands of fans.”
Black Tower sales success
Latest Nielsen UK MAT research year ending September 2011 shows that Black Tower sales continue to buck the overall UK off trade market trend. Black Tower has grown by value by 6% and is now well over five times larger in value terms than its nearest German wine competitor. Black Tower Rosé continues to be a top 10 UK best selling off trade Rosé brand while sales of the brand’s latest style innovation Pink Bubbly – which was launched in May – are exceeding all expectations.
Comments Nik Schritz, managing director of Reh Kendermann: “Without question, Black Tower’s performance underlines its status as a dynamic, must stock brand that delivers a high, guaranteed rate of sale. This promotion has mass appeal to Black Tower’s target audience of design aware and brand conscious new drinkers, men and women 25-35+ years as well as our increasing number of brand loyalists. The prospect of a dream adventure coming true in these financially challenging times is of even greater interest. The promotion will help to forge brand sales even further forward and provide retailers with powerful sales support throughout the festive season and in to next spring.”
Reh Kendermann (UK) Ltd
Tel: 01295 261144