Organix, the number one children’s finger food and snack brand in the UK[1], is raising the bar in kids snacking with new Oaty Split Stix, a duo of innovative, fruity flavours guaranteed to keep little ones happy during snack times. Available in two varieties – Choco Banana and Apple Blackcurrant – Oaty Split Stix, are two separate flavours of oaty bar combined into one portion, offering preschoolers a healthy boost of energy in a fun and engaging treat.
Alongside being an enjoyable and tasty product for kids, Oaty Split Stix are 100% organic and non HFSS, while containing less than 100 calories and a natural source of fibre. Plus, with two distinct flavours in each pack, they’re perfect for sharing, making snack time a fun and social experience for kids.
Snacking is a big deal for preschoolers, making up 43% of their eating times[2]. This shows just how important snacks are in their daily routine. With Oaty Split Stix, Organix is making it easy to give kids the tasty, nutritious snacks they need to stay energised and active all day long.
Commenting on the launch, Mandy Bobrowski, Marketing Director at Organix, said: “For retailers, stocking Oaty Split Stix is a fantastic opportunity to meet the growing demand for healthier snacks for little ones. By offering Oaty Split Stix, retailers can appeal to parents who are looking for trustworthy brands that deliver both quality and nutritional value. This not only helps boost sales but also shows a retailer’s commitment to supporting healthier eating habits for the next generation.”
Organix Oaty Split Stix will hit the shelves in Sainsbury’s on 19th August, with other retailers to follow. With an RRP of £3.00 for a 5 x 23g multipack, the release of Oaty Split Stix follows the launch earlier this year of Organix Wavy Apple Snackers and demonstrates Organix commitment to innovation and growth as the leading children’s finger food and snack brand in the UK.
[1] Total market, Brand value share of infant snacks, 52w/e
[2] UK Market 2-5 year old children’s food category demand spaces research. 14 June 2021. Prepared by Meltem Karahan
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