Twinings is investing in their hugely successful Everyday Tea brand with a £3.5m TV and press campaign beginning mid March.
The new execution sees Twinings taking the Everyday tea brand in an exciting new direction with a lifestyle led campaign which highlights the tea’s bright look and taste. The campaign’s strap-line communication is ‘Discover a brighter cup of tea, discover Twinings Everyday’ – signalling the brand’s quality credentials. The campaign is set to build on the brand’s current success which is bucking the trend in an otherwise declining tea market and growing by 18% YOY*.
Neil Manders, Twinings UK Sales Director commented:?“As a company Twinings continues to invest heavily in its brands. Twinings Everyday is going from strength to strength and as such warranted a significant investment on our part to ensure it continues to not only drive the mainstream tea category but bring additional value for retailers.”
Twinings have recently introduced a new packaging design for the Everyday range to boast even greater stand out on shelf. Furthermore the packaging offers improved freshness and is 100% recyclable.
Twinings Everyday Tea is made from only the finest Assam and Kenyan teas and is blended to deliver a premium quality tea that consumers are prepared to pay more for. With Twinings Everyday Tea the future certainly looks brighter for retailers!
Twining Everyday is available in the following formats:
Everyday 80’s, 160’s and 240’s
Everyday Decaffeinated 80’s
Everyday Organic 80’s
Everyday Loose Tea 250g
* AC Nielsen MAT w.e. 28.02.09
For more information call 01264 348181 or visit www.twinings.co.uk
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