Following up a great summer of sampling activity reaching 250,000 consumers across the UK, debbie&andrew’s sausages have just received a new Great Taste award. This confirms what the brand’s fans have been saying all summer – that its Perfect Pork Sausages absolutely live up to their name. This star award is just the latest for Perfect Pork which currently also holds a Quality Food Award as the best sausage in its category.
The Great Taste Award is also perfectly timed to complement the brand’s first on pack competition themed to ‘a real taste of the country’. This offers entrants the chance to win weekly country style prizes, such as iconic debbie&andrew’s welly boots, chicken coops and farm stay away days.
Adding up to a sizzling British Sausage Week campaign
Following up on the hard work supporting the brand through the summer, debbie&andrew’s next campaign will focus on British Sausage Week (3rd-9th November). This will include concentrated media activity focusing on initiatives around the Capital, with competitions run across the main Greater London newspaper groups and the launch of a new debbie&andrew’s Facebook page. This is an important time of year when Halloween and Bonfire Night celebrations provide a great excuse to put British bangers at the centre of the celebrations. debbie&andrew’s campaign aims to increase the consumption of sausages and encourage consumers to see that they are a great winter meal as much as a staple for summer barbecues.
Total package of support for retailers
The new debbie&andrew’s Facebook page will also be unveiled in time to celebrate British Sausage Week with plenty of ideas to encourage more sausage eating. The Facebook activity will centre on debbie&andrew’s consumers’ desire to become really involved with the brand. Recipes and ‘debbie&andrew’s magical mealtime moments’ will all feature fans’ ideas and experiences, while competitions starring debbie&andrew’s prized firepits will also be run on a regular basis. The Facebook page will also publicise debbie&andrew’s micro-sponsorship scheme which offers funding to grass roots and parish level activities that don’t normally attract sponsorships.
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