Some of the most senior names from the convenience sector are joining forces once again this February in a daring charity cycle challenge across the island of Sri Lanka.

Finishing-Line

My Local directors Neil Turton and Raj Krishan, SPAR MD Debbie Robinson, LRS Ltd’s Bruce Alexander and him! International’s Tom Fender are amongst the 25 senior retailers and suppliers from the UK independent convenience sector taking part.

The eight day test from 6-14 February will see the team ride 440 km coast to coast across the island of Sri Lanka to support the lifesaving work of MAG (Mines Advisory Group).

Sharing the Nobel Peace Prize for their efforts to ban landmines, the UK-based charity works in Sri Lanka and across the world to clear war zones of landmines and weapons, saving lives and helping men, women and children rebuild their lives and livelihoods after conflict.

Last year, the team raised an incredible £136,440 for Vietnam Cambodia, smashing through all previous MAG records.

Leading independent broker Bridge Insurance Brokers Limited have sponsored the event, which aims to raise £125,000. Roger Potts, Bridge’s Chairman, said, “We’re delighted to be sponsoring “Cycle Sri Lanka” and we’ll be following the team’s progress with great interest. This exciting challenge has even inspired our Manchester office to match the miles covered – but from the comfort of an exercise bike in our air conditioned reception. The scenery may not be as stunning, but at least the conditions will be far less gruelling. We wish the Sri Lanka team good weather and good cycling.”

Fresh from the huge success of the Vietnam-Cambodia cycle Neil Turton, Trading Director at My Local and MAG trustee said, “I am so proud that our team smashed through our original target for Vietnam-Cambodia and raised £136,440 in the end. This meant we helped save and improve even more people’s lives than we initially planned. We wanted to make a difference again in 2016 so, although it has come around really quickly, I’m looking forward to cycling across Sri Lanka and to the laughs, camaraderie and team spirit along the way.”

Echoing Neil’s words, My Local’s Format and Development Director Raj Krishan said, “Independent convenience stores are known for being friendly, delivering good service, there when you need them, working with the local community and supportive of good causes. This coming together of suppliers, wholesalers, retailers and supporting organisations in the convenience sector shows all of these attributes and what can be achieved by working together for a common cause.”

Ingrid Turner, MAG’s Partnerships Officer, has full admiration for the team. “There will be some leg-testing climbs in Sri Lanka but having seen them in action in Vietnam- Cambodia, I have full confidence the team will conquer the bike ride and smash through their fundraising target. Their dedication, enthusiasm and amazing team morale was incredible to witness in Vietnam and Cambodia and I can’t wait to work with such a fantastic, committed group again. I am delighted Bridge Insurance have come on board as event sponsors.

They give MAG cost effective, innovative insurance cover and their generous support means the team can help even more people be safe from landmines and bombs. I am asking the convenience sector to please support our intrepid team and help make lands and lives safe again all over the world!”

To sponsor team members on JustGiving please go to: www.justgiving.com/teams/CRSL
MAG

www.maginternational.org

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