To celebrate its rich 200-year heritage in the UK, Colman’s is set to unveil a bright and bold packaging update that will highlight its use of locally-sourced ingredients. The brand refresh taps into the growing trend for provenance and buying British as consumers become more conscious than ever before about where their food is coming from[1].
Colman’s is, and always has been, about delivering full on flavour to meals, which is why the brand works so closely with British farmers to ensure recipes are crafted to the highest standards. Ingredients such as mint and mustard are grown and harvested right here in the UK, and this is reflected in the updated packaging.
In addition, the brand has also made changes to its Dry Packet Sauces and Meal Makers, revamping the packaging with a vibrant new design which will also now be colour-coded, helping shoppers navigate by meal and recipe type.
Fikerte Woldegiorgis, Marketing Director for Savoury, Unilever UKI, comments: “We are the market leaders in condiments and meal makers and have been at the heart of British meal times for over 200 years. We’ve decided to undergo a brand refresh to highlight our long-standing heritage and shout about our support for the British farming industry.
“With provenance and authenticity high on the agenda[2], we are continuing to source as many of our ingredients from the UK as possible – and we want those that love Colman’s to know this. Our packaging refresh will remind loyal shoppers what we stand for and in turn, attract new consumers to the brand.”
The relaunch will be supported by a £1m investment and will help to strengthen its number one position in the condiments, dry packet mix and meal maker categories[3].
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