Leading ethnic snacks manufacturer Cofresh is aiming to raise thousands of pounds for specialist charity LOROS with the help of its retail customers.
The company are donating five pence for every packet of Cofresh Hummus and Lentil Chips as part of its ongoing support of the charity. It is anticipated that £5000 will be raised over the next four months of sales.
LOROS is a Leicestershire based charity specialising in hospice care for persons over 16 years of age and family support.
The charity charges no fees for its services which are available to all local people regardless of their ethnicity or faith. The charity relies upon the generosity and support of individual people, organisations and groups as well as trusts and the business community of Leicestershire in order to continue to fund this service.
“LOROS are a local charity and very much close to our hearts,” said Cofresh MD, Pete Patel. He continues “We are delighted to be supporting them and can’t thank our customers enough who are purchasing our Hummus and Lentil Chips as every special marked packet results in money being donated to a really worthwhile cause.”
Cofresh Hummus and Lentil Chips are inspired by Mediterranean and Asian ingredients.
“These unique savoury snacks -stocked by two major retailers – are already selling in the USA and have proved to be a massive hit with consumers. We are ready to distribute to Canada, Israel, France, Germany and Australia in the coming months as well,” says Pete Patel.
Totally gluten-free, they contain no artificial colours, flavours or preservatives and come in four delicious flavours; Chilli & Lemon, Sea Salt, Tomato & Basil and Creamy Dill.
“Our Hummus and Lentil Chips will be a healthier alternative to the regular potato crisp as it has 30% less fat’” added Mr Patel.
Available in two pack sizes the rrsp for the individual impulse bags (45g Hummus, 40g Lentil) is 79p and £1.89 (135g Hummus, 113g Lentil) for the sharing bags.
The range comes in attractive packaging and will be supported by a range of point of sale, in-store merchandising, PR, sampling and online marketing.
Tel: 0116 246 4101