Coca-Cola European Partners (CCEP) has introduced a new range of flavoured waters, Oasis Aquashock, and will be unveiling a brand refresh across its Oasis portfolio in May.
The latest addition to the Oasis brand offers consumers a ‘hot’ or ‘cold’ hydration experience without the calories or added sugar and containing natural flavours. Oasis Aquashock Spicy Raspberry is flavoured with fiery chilli, whereas the Chilled Cherry variant contains cooling, tangy lime, making it set to appeal to young adult consumers who are looking for excitement within the flavoured water sector.
Oasis Aquashock will be available in 500ml PET bottles with a translucent lid, bottle and label, marking it apart from Oasis juice drinks. The launch will be supported by a substantial marketing budget including instore sampling and POS. Both variants will be exempt from the soft drinks tax which came into effect on 6th April and should be stocked alongside other flavoured waters in the water chiller.
CCEP is also unveiling a brand refresh across the Oasis portfolio. The new design is bold, quirky and fun and will deliver impactful standout on the shelf. It will also help to create differentiation across the Oasis portfolio so consumers can easily identify their favourite Oasis variant.