Mike Brehme, the Co-Founder and CEO of Clipper Teas for 27 years has been appointed as the Chairman of Typhoo Tea in a move that underpins the company’s commitment to growing its brands both in the UK and internationally.
Mike joins Typhoo Tea following a business restructure in 2021 that saw Zetland Capital, a London based Private Equity firm, become a majority shareholder and Abercross expand its shareholding.
Mike led Clipper Teas to become the UK’s first Fairtrade tea company and the world’s largest producer of Fairtrade tea.
Des Kingsley, CEO of Typhoo Tea says: “Mike is as passionate about tea as we are. His depth of experience and knowledge of our category have already proven extremely beneficial.
“We have a renewed focus on our brands at Typhoo Tea. Mike’s experience of creating and nurturing an incredibly successful international brand, without forgetting the importance of people and the planet, will be invaluable to our plans.”
Mike adds: “I am delighted and excited to be joining one of Britain’s best loved tea brands. Typhoo has been making tea since 1903, it is a national treasure and an integral part of what makes Great Britain a nation of tea lovers.
“As a nation we are now drinking a much wider range of teas and infusions. The expertise and passion within Typhoo Tea for its brands like Typhoo and Heath & Heather infusions will soon be transforming the market and adding an OO’ to every brew, whatever your taste.”
In December 2021, Typhoo Tea announced the appointment of Rocío Ortiz as Responsible Sourcing Manager and the engagement of Lesley Western as Corporate Social Responsibility Consultant. Last month the company also launched its first brand campaign for Typhoo in almost five years. ‘OO Please gives the infamous ‘OO in Typhoo a new lease of life and will re-engage the nation’s tea drinkers.