This spring much loved chocolate brand AERO is celebrating sharing occasions with a brand-new campaign featuring a new eye-catching limited-edition ShAero pack design.
Available now, the limited-edition packs are designed to capture shoppers’ attention by featuring a selection of different messages. The ‘Who will you ShAero with’ phrases are suited to each format and flavour and highlight great ways to share your AERO such as over a cuppa, on date night, with a movie or on a road trip.
The limited-edition packaging will feature across the chocolate brand’s range of popular sharing blocks, including the new Dark & Milk flavour sharing bar launched earlier this year, as well as Peppermint Bubbles sharing bags, and will be promoted via PR and social media activity by the brand.
The past two years have seen substantial growth in sharing blocks and bags formats. Whilst total confectionery has grown +1.6%, the chocolate blocks category has grown significantly over the same time +10.5%. This growth has been driven by a strong performing AERO brand which grew an incredible +27.5%, with AERO blocks +28.8%[1]. AERO’s sharing bags have also contributed to the brand’s growth with sales +18.7% in the past year alone[2].
AERO Brand Manager Amy Bennett-Inge said: “After the past couple of years when lockdowns have meant many of us have missed out on social occasions with friends and family, we really wanted to celebrate the return of getting together with loved ones. We know AERO is already popular during sharing occasions, and ShAero is designed to celebrate this.”
In addition to the ShAero activity, the brand also recently announced the launch of a brand-new innovation AERO Melts. AERO Melts are delicious buttons of light and bubbly chocolate that melt effortlessly in the mouth for a moment of chocolatey indulgence, available in milk chocolate and caramel flavour sharing bags. The launch has been supported by a £1.6 million media spend, including social, digital, OOH, PR and sampling activity, to ensure shoppers cannot miss it.
Launched in 1935 and made in Nestlé’s York factory, AERO is one of the top ten chocolate brands in the UK, worth £106 million[3], and bought by more than 1 in every 3 households[4].
[1] IRI Market Advantage, Confectionery Database, Value Sales, 52wks to 26 March 2022, IRI All Outlets UK & Kantar Discounters vs 2yrs previous
[2] IRI Market Advantage, Confectionery Database, Value Sales, 52wks to 26 March 2022, IRI All Outlets UK & Kantar Discounters
[3] IRI Market Advantage, Confectionery Database, Value Sales, 52wks to 26 March 2022, IRI All Outlets UK & Kantar Discounters
[4] Kantar Worldpanel, Take Home Database, Brand Penetration, 52wks to 20th March 2022
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