Cereal giant Kellogg’s UK has launched ‘#RaiseYourBowl’, a social media campaign aimed to support the…

Campbell will lead the Weetabix Protein Youth Challenge at the ASICS London 10K Weetabix, the…

Weetabix On The Go, the UK’s number one breakfast drink[1], has become an official sponsor…

belVita Breakfast is the UK’s number one healthy biscuit , and the only breakfast biscuit…

Flahavan’s, the leading Irish porridge oats brand, is expanding its convenience offering, introducing two new…

The UK’s number one bagel baker, New York Bakery Co., has unveiled a NEW “Bagel…

Oats company, Stoats, has partnered with iconic British pottery brand Emma Bridgewater to create a…

KEY STATS: • The breakfast occasion has seen significant growth in the last 12 months,…

The original American-style peanut butter brand, SKIPPY® Peanut Butter, puts the fun back into family…

People who eat breakfast are slimmer because they tend to eat less during the day,…