Carabao Energy Drink is adding a new flavour to its product range with the launch of Carabao Mandarin Orange.
Available in stores last month, Carabao Mandarin Orange is available in a colourful 330ml can, offering a great-tasting and refreshing alternative to other energy drinks on the market. In fact, Mandarin Orange is formulated to taste just like a soft drink, meaning it will provide the same boost for busy lives as you would expect from an energy drink, but with a lightly sparkling, refreshing flavour that even those who don’t usually consume energy drinks will love.
With a recommended retail price of £1.19 per can, the product was created based on the insight that orange is the most popular flavour in soft drinks, and is set to provide a boost, not only to sales, but to consumers looking for a helping hand to get them through their busy lives.
Yes, Carabao is an energy drink invented by a Thai rock star, named after a water buffalo, and is a major football sponsor, but that’s not the only thing that makes it different. Unlike other major energy drink brands, Carabao appeals to a broader, more inclusive audience because of its range of flavours and the fact the entire range has low or zero sugar content.
Working mum juggling a million different tasks? University student working through the night to hit a deadline? Commuter needing energy to get through another packed train journey? Football fan driving miles in the rain to watch their team lose? Carabao Mandarin Orange has been created to provide the perfect boost for all of them.
Mark Young, Managing Director of Intercarabao UK comments: “The launch of Carabao Mandarin Orange is another exciting milestone for us, as we continue our mission to provide a variety of great-tasting energy drinks for consumers to enjoy.
We know that category growth is being driven primarily by flavours and low-sugar products like Carabao Green Apple, so we expect the new variant to be just as successful and well-loved as our other products.”
Carabao Mandarin Orange is just the latest addition to a varied product range that includes ‘Original’, ‘Sugar Free’, ‘Green Apple’ and ‘Green Apple Sugar Free’ variants.