Sunday 20th October was World Osteoporosis Day 2019, the start of a year-long campaign by the International Osteoporosis Foundation to raise awareness of the prevention, diagnosis and treatment of osteoporosis and related musculoskeletal disease. Osteoporosis-related fractures affect one in three women and one in five men aged 50 years or older worldwide.

As part of their annual campaign, the IOF is highlighting how taking care of your bones now can contribute to a healthier future. Maximising bone strength and maintaining bone health with regular weight bearing exercise is key, along with a healthy lifestyle, and eating a bone healthy, nutrient-rich diet; messages backed by the California Prune Board.

Kevin Verbruggen, European Marketing Director for the California Prune Board, explains: “The International Osteoporosis Foundation supports prunes as an example of a fruit high in vitamin K. California Prunes are also a source of manganese, which, like vitamin K, can contribute to the maintenance of normal bones.”

The California Prune Board, which works globally to raise awareness of the premium prunes supplied by the sunshine state’s growers and packers, is continuing to support research investigating the specific mechanisms by which prunes have been shown to benefit bone health.

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