Following the unveiling of a fresh and modern redesign for the nation’s favourite chocolate[i] at the beginning of this year, the new look will be rolling out across Cadbury’s singles range in the coming months. The revamped single bars will start hitting shelves from this month with a new look and feel that includes new background patterns and brand wordmarks, as well as a design incorporating a product visual on all bars to drive further standout and taste appeal on shelf.

The redesign is landing at a time when single confectionery is becoming more important as the on-the-go occasion continues to return and shoppers start to buy more impulse chocolate bars. The new look bars will help retailers to drive further sales in this important segment of their confectionery ranges throughout the summer and beyond.

The new look design will be featuring on best-selling Cadbury lines including Cadbury Twirl, Cadbury Wispa and Cadbury Boost, as well as fan-favourites Cadbury Flake, Cadbury Starbar and Cadbury Picnic. Cadbury single bars are available in price-marked* or plain packs.

+Retailers are free to set their own prices.

[i] Nielsen Total coverage including discounters, Value, MAT 16.05.20

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