Cadbury, in partnership with the UK’s biggest football clubs, has announced the return of the ‘Match & Win’ promotion for the fourth consecutive year. The consumer competition, running from 22nd August to 15th November, offers shoppers the chance to win some sensational football prizes, including 10 pairs of VIP tickets and 500 pairs of match tickets. The promotion is running across 170 millon Cadbury packs including much-loved favourites Cadbury Twirl, Cadbury Wispa, Cadbury Crunchie and Cadbury Double Decker and across a range of formats such as singles, tablets, bags and multipacks.

Manchester United, Manchester City F.C, Liverpool F.C, Arsenal F.C, Chelsea F.C and Tottenham Hotspur F.C are all partnering with Mondelēz for the promotion.

Cadbury will be promoting the competition on its social media channel and there will be an advertising campaign to support the competition. The grand prize of a VIP Matchday experience may also feature a visit from one of football’s finest professionals, giving winners an unforgettable football experience.

For a chance to win, consumers can purchase any participating Cadbury product, visit the webite and enter the barcode and batch code visible on the pack. When the code is entered, they will receive a randomised predicted score for an upcoming football game. If the predicted score matches the actual match score they are guaranteed a prize., Prizes include VIP Matchday experiences, match tickets and for the first time this year, millions of  of £5 and £10 Club Shop e-vouchers are also available to be won.

Radhika Pai, Brand Manager for Cadbury at Mondelēz International, comments: “We are excited to announce a new era of Cadbury consumer promotions, partnering with the nation’s top football clubs. ‘Match & Win’ is Cadbury’s biggest and much loved football promotion with over half a million competiton entries last year. We are thrilled to bring the promo back in it’s fourth season and offer our consumers a chance to win some  of football’s most coveted experiences through our new partners.

“Retailers have enjoyed the benefits of this successful promotion for the past three years and are aware of the sales opportunity this exciting consumer promotion creates. To make the most of the occasion, retailers should stock up on participating Cadbury products in advance and maximise visibility in store to create real excitement.”

Cadbury ‘Match & Win’ season four will be supported by a £3M marketing spend including PoS material, out-of-home advertising and digital and social media support.

Retailers can find further details about the ‘Match & Win’ promotion and how to boost confectionery sales at


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