Building on the huge success of Cadbury Caramilk in 2021, Cadbury is expanding the range to bring shoppers a brand-new launch: Cadbury Caramilk Buttons.

Available from April, this exciting new addition to the Cadbury Caramilk range will bring shoppers the same beautifully crafted golden caramel* chocolate, now in Buttons format. The new launch will also help retailers tap into more shopper occasions with the popular sharing bag format, perfect for “Afternoon Sharing” and “Big Night In” occasions.

The Cadbury Caramilk tablet was the 3rd best-selling NPD[i] last year, and the single bar was the 9th best-selling NPD[ii], despite only launching in July, meaning the new launch is sure to be a hit with shoppers. The brand has already generated nearly £18M[iii] in sales and is proving to be incremental to the category[iv].

Nancy Galvin, Brand Manager for Cadbury at Mondel?z International says: “Cadbury Caramilk was our biggest launch of last year and our best ever confectionery launch, so we are incredibly excited to bring its iconic taste to this proven consumer favourite format. We are confident that Cadbury Caramilk Buttons will help the brand to reach even more shoppers and help retailers drive incremental confectionery sales this year”.

Cadbury Caramilk Buttons will be backed by unmissable PR and in-store support. Retailers should range the new sharing bags in designated confectionery fixtures alongside existing sharing bags to maximise both planned and impulse sales.

For further merchandising and category advice retailers can visit deliciousdisplay.co.uk.

[i] Source: Nielsen One System Total Coverage excluding Discounters YTD w/e 30.10.2021- data excludes Private Label and skus <6% WTD DIST YTD)

[ii] Source: Nielsen One System Total Coverage excluding Discounters YTD w/e 30.10.2021- data excludes Private Label and skus <6% WTD DIST YTD)

[iii] Nielsen MAT data to 1.1.22

[iv] Kantar FMCG Take Home Channel Dec 2022

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