Leading independent snack company, Burts Snacks, has introduced a Salt & Vinegar flavour to its award-winning ‘Better For You’ Lentil Waves range, joining flavours Lightly Salted, Sweet Chilli and Sour Cream & Chive.

The second most popular flavour in both hand cooked and crinkle cut categories, and with steady growth in the ‘Better For You’ market, Burts recognised the opportunity to satisfy consumer demand by introducing Salt &Vinegar to its range Lentil Waves.

The addition comes straight off the back of a visual refresh for the range in January 2020, which now features bright and bold new packaging to create stand out on shelf and encapsulate the flavourful products within. The new packaging also features the traffic light system, providing easily digestible nutritional information to help consumers make more informed purchases.

The new-look Burts Lentil Waves feature an impressive selection of health credentials including gluten-free certification by Coeliac UK and will carry the Crossed Grain trademark. As well as this, the entire range is free from added MSG and suitable for vegetarians and vegans.

Simon Knight, Sales & Marketing Director at Burts Snacks, said: “We’re pleased to be unveiling another popular flavour to consumers, giving snack cravers a wider choice of healthy alternatives in flavours they know and love.

“Currently worth £218m and with growth at 8.6%, the ‘Better For You’ snacking market is an important category for us. Releasing another flavour as part of our healthy alternative offering is key to driving sales and market share within the category.

“Already recognised through association of quality, Burts Lentil Waves’ bright, fresh packaging will also help shoppers find our new SKU and the existing flavours on shelf quicker.”

For outlets looking to capitalise on shoppers picking up a snack on-the-go Burts Lentil Waves are available in single packs at a RRP £0.99, as well as in multipacks of 5x20g at a RRP £1.80 for stocking alongside other bagged snacks. Available now in four tempting flavours; Salt & Vinegar, Sour Cream & Chive, Sweet Chilli and Lightly Salted, Burts Lentil Waves offer crunchy, delicious tasting options to satisfy and stimulate the taste buds of any snack-craver.

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