Burton’s Biscuit Company is introducing an eye-poppingly strong range of Halloween-themed household favourites, and profit boosting NPD, to ensure that sweet biscuits are an integral part of this year’s spooky celebrations.

Group range shot

The shockingly good range from the UK’s leading supplier of Halloween biscuits*1 comprises 4 Cadbury Biscuit products available for the seasonal period only.

New for 2014: Trick or Treat biscuit assortment – 15 x mini bags of Cadbury Mini Fingers, Mini Animal Halloweenies and Mini Animals Dinosaurs. Ideal for keeping hungry trick or treaters at bay!

Burton’s spine-tingling Halloween line-up includes:

Cadbury Mini Animals Halloweenies – 5 x mini bags of spooky mini animal-shaped biscuits half-covered in Cadbury Milk Chocolate. Perfect for lunchtime surprises.

Cadbury Halloween Mini Fingers – 5 x mini bags of crisp mini biscuits covered in Cadbury Milk Chocolate, with spooky facts on the packaging.

Vampire Bites – Goo-filled mallows smothered in Cadbury Milk Chocolate. Perfect for sharing at Halloween parties.

David Costello, Burton’s Biscuit Company’s Head of Customer Category Management, says Burton’s wide choice of biscuits and pack formats meets a variety of Halloween eating occasions, in or out of the home.

“Halloween is now firmly established as the second biggest seasonal event in biscuits, bought by over one million households*2, and enables people of all ages to have fun. Eating treats is an integral part of the Halloween occasion which is one of the many reasons why our Cadbury Halloween range performs so strongly.

“Cadbury Halloween Biscuits are vital for retailers as they attract younger shoppers, with 45% of Cadbury Biscuits being bought by under 45s*2. New for this year, the trick or treat carton (see page one for more details) also satisfies the need for a Halloween-themed, individually-wrapped branded biscuit – ideal for satisfying hungry halloweeners!”

Sales of Halloween-themed biscuits exceeded £1.5 million*1 last year, with market-leading Burton’s accounting for 44% of all sales*1.

Burton’s Biscuit Company is a leading branded and own label supplier of quality biscuits and snacks and is the number two branded player and second largest biscuit supplier in the UK. It owns and bakes market-leading brands such as Maryland Cookies, Jammie Dodgers and Wagon Wheels, and bakes Cadbury chocolate biscuits under licence.

Headquartered in St. Albans, UK, the company operates manufacturing sites in Blackpool, Edinburgh, Llantarnam, and a chocolate refinery in Moreton, employing over 2,000 people.

Sources:

*1 Nielsen Scantrack,   6 weeks data to 02.11.13

*2 Kantar worldpanel to November 3, 2013

Burton’s Biscuit Company

www.burtonsbiscuits.com

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