Budweiser Brewing Group UK&I, a proud part of AB InBev, has today announced that Brian Perkins will be appointed as President of the UK & Ireland and Spanish businesses. Brian takes over from Paula Lindenberg and will be responsible for the Brewer’s iconic portfolio which in the UK includes Budweiser, Bud Light, Corona, Stella Artois and Camden.
As Zone Europe Commercial and Marketing VP, Brian was co-architect of the UK&I strategy and has worked closely with the UK team for more than a year. Brian will continue the plans for large scale investment in the Breweries, Logistics, Customer Service, B2B technology and people and drive forward the UK’s ambitious growth strategy.
Brian has worked at AB InBev since 2011 and has held several senior roles including VP and Head of Sales, Marketing and Digital Transformation for EMEA, Co-founder and Head of Growth for B2B and VP of Global Sales for the Premium and Super Premium brand portfolio with a track record of exceptional results in Europe, North America and the Global HQ. He brings a wealth of experience in marketing, commercial strategy, finance, disruptive growth, innovation and B2B technology. Growing up in the UK and studying at Cambridge University he has a deep personal connection with Britain’s iconic beer culture.
Consumer demand for the Budweiser Brewing Group’s much-loved portfolio continues to accelerate and the consumer trend for premiumisation indicates that this will only increase. In 2022 the Brewer will continue to invest in its premium and super premium portfolio and there will be some exciting new innovation announcements. Other key priorities are improving customer service, sustainability and community projects.
Paula Lindenberg, outgoing President, Budweiser Brewing Group UK&I said “It was a difficult decision to leave Budweiser Brewing Group UK&I, one made due to family reasons. I feel truly privileged to have worked with such a talented, committed and resilient team who have inspired me every day. Despite some challenging times, together, we have achieved incredible results, grown the business, become more efficient, led on sustainability and supported our communities. I leave the business in a very strong position financially and operationally and confident in the knowledge that Brian is the right person to capitalise on the investments and strategies that the team and I have implemented and take the business to the next level of success. I also want to thank our wonderful Customers, you have been real partners and I congratulate you all for the outstanding job you have done to bring our Brands to the British Consumer.
Brian Perkins, incoming President, Budweiser Brewing Group UK&I said “I am thrilled to be leading the UK& Ireland Business. We dream big at ABI and nowhere is that more true than in the UK; with our winning, premium portfolio we have the potential and the means to not only create huge shared value for our customers and partners but also to elevate the entire category. We will continue to put consumers at the heart of our strategy and to build long term success with strong customer relationships, excellence in execution and commitment to sustainability and the local communities we serve.