Brothers Cider, one of the top 5 premium mainstream fruit cider brands has announced it is expanding its range of curious flavours with the addition of new variant, Cherry Bakewell. As consumer demand for innovative flavours continues to increase and with cherry trending at +32% in the categories of strongest and future flavours to watch[1], Brothers’ newest launch offers consumers a first-to-market variant twist that is set to drive excitement in the category ahead of summer.

Cherry Bakewell will be rolled out across both on and off trade as well as via the Brothers website from the end of March. Emulating the much-loved quintessential British tart, the cider is full of cherry flavours and a hint of frangipane. It will be made available in 330ml and 500ml bottles at 4.0% ABV, and is also vegan friendly and gluten free.

The new product launch from Brothers follows the success of its 2021 flavour launches Pink Grapefruit and Honeycomb, as well as the return of Cloudy Lemon, which was brought back by popular demand. It is set to continue the brand’s momentum amongst its gen z and millennial audience, by tapping into the increasing trend towards flavours, as well as capitalising on a year of British celebration ahead, with the Queen’s Jubilee, Glastonbury Festival’s return and an increasing trend towards British brands and produce[2].

Nicola Randall, Senior Marketing Manager at Brothers commented: “We are well-known for our exciting and innovative flavours, therefore we are confident that Cherry Bakewell is the perfect addition to our portfolio and one that will continue our momentum as the fastest growing flavoured cider brand in the market[3]. The flavour itself feels relevant and one that will land well with our audience, and the nod to the classic treat is another fantastic way to celebrate and align with our heritage as a brand.”

[1] Doehler Alcoholic Flavour trends, No of Launches 2021

[2] Mintel Report 2022 – 48% of UK consumers say that the Covid outbreak has made it more important to buy British brands/produce

[3] IRI Worldwide Cider Report til 52 w/e 30/01/22

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