Brothers, Barry and Bernard Broderick, the loveable rogues behind the Broderick’s brand of wrapped bars and cakes, are launching a range of mini-bites.
The new mini-bite retail packs contain 36 individually wrapped mini versions of their famous bars, Road Rocking Choc Choc Bloc (Rocky Road), Tiff Toff in the Tuffen (Tiffin) and Caramental (Belgian chocolate caramel shortbread). A mixed bag of 75 mini-bites will also be available for the foodservice sector.
All of Broderick’s products are hand-made in their family-run, Dublin-based bakery, Ina’s Kitchen Desserts, established by their mother, Ina, in 1983. The company uses high quality ingredients, including real Irish butter, Belgian chocolate, home-made caramel and Irish oats.
Demand for Broderick’s full-sized bars continues to rise, with stockists secured throughout the retail and foodservice sectors in Ireland, the UK, France, Denmark, Finland, Germany, Switzerland, Russia and Japan.
Commenting on the launch of the mini-bite packs, Bernard Broderick, said: “These cheeky, indulgent snacks are a natural progression for us and we see them as one small step for cake kind.
“We all need a bite-sized treat at times and these quality mouthfuls, made from the best Irish ingredients, hit the spot. We are confident that they will be a big hit within the retail and foodservice sectors throughout 2014 as they are attractively packaged and keenly priced to ensure generous profit margins.”
Broderick’s creative and strong marketing support for its brands is an added bonus for stockists.