The best ever Finish Quantum – a claim proven in consumer testing.

Leaves nothing behind but dazzling shine.

This October 2011 RB is introducing the best ever Finish Quantum, the latest in a long line of exciting innovation developments from Finish, the number one autodish brand in the UK. The new product represents a real change in both formulation and aesthetics and is set to drive purchase intent for the brand by +25% (Nielson BCE UK July 2010).

The new unique Finish Quantum has been developed to offer superior cleaning and unprecedented shine. The tablet has three compartments each providing additional cleaning powder:

• The blue chamber contains a Finish exclusive enzyme that     helps breakdown stubborn food residues and grease.

• The new white chamber contains additional detergents, salt and a bleach function to deliver brilliant white dishes.

• The Powerball comes with Ultra Shine Technology, which prevents watermarks and clouding and helps prevent spotting, to deliver an amazing shine

New Finish Quantum is coated in a soluble wrapper that dissolves completely in the wash.  It’s also presented in the new Finish Power Pack™ – a new waterproof and re-sealable plastic pouch that is easy to store and easy to use. The contemporary design delivers substantial improvement in shelf appeal and has been proven to be highly attractive to shoppers

“We are very proud of Finish, a brand which has an unrivalled track record of bringing continuing innovations to the market. Quantum’s three chamber design releases the separate ingredients to target all elements of dirty dishes and now has Ultra Shine Technology to deliver unsurpassed shine. It’s now the most advanced Finish dishwashing tablet in the world. The new formulation and packaging means the best just got better!” said Stefan Gaa, Marketing Director, RB UK.

RB UK

www.rb.com

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