Bonds Confectionery, which this year is celebrating its 120th anniversary, has today announced it is to launch an extensive range of American sweets to its already bustling stocklist, which they are confident will be popular amongst retailers and mid-size multiples wanting to expand their offering.
Following a bumper year for Bonds’ traditional convenience store favourites, the confectioner has now extended its range by an impressive 25 lines of American sweets.
The range will include popular American brands such as M&Ms, Hersheys and Reece’s, which are sure to be a hit with consumers.
The diversifying of Bonds’ offering comes on the back of a profitable year which saw an impressive growth of 75.4% in operating profits. The move into American confectionery is also in part due to the burgeoning demand for state-side sweets as Britain’s taste-buds continue to evolve.
Philip Courtenay-Luck, Managing Director of Bonds Confectionery, commented: “Although we still love our traditional British sweets at Bonds, we felt that we had to start stocking a really wide range of American ‘candy’ because the demand for it has just gone through the roof in the past two years. We are confident that diversifying our range will continue to build on our growth in the coming year.”