Bodyform, one of the UK’s leading sanitary product brands, has chosen Fix-a-Form from Denny Bros to assist with their campaign to help the serious plight of Zimbabwean women who are unable to afford packs of scarcely available sanitary towels, which cost over five times the monthly average wage. Millions of women across Zimbabwe are facing unnecessary suffering and hardship. The economic crisis means they resort to using dirty rags or newspapers, which can lead to severe infections. Bodyform hopes to provide 2.3 million locally-produced sanitary products by the end of 2008.
A spokesperson for Bodyform explains the decision to use Fix-a-Form as part of their Dignity! Period campaign: “There is a lot of information that we felt is important to highlight to our consumers and the Fix-a-Form allows us to cover a fair amount of detail, on what appears to be a very limited space, in an attractive and neatly put together label.”
The “Buy One and We’ll Donate One” campaign strapline runs across Bodyform’s best-selling Ultra towels in ASDA, Sainsbury’s, Tesco, Morrisons and Boots stores across the UK now.