Scandinavian Tobacco Group UK is delighted to introduce an exciting new mint range into its XQS nicotine pouch portfolio. The four new SKU’s include The Spearmint, The Peppermint and The Menthol (in two different strengths), and are available to retailers now, with an RRP of £5.50. Sales of the new mint range will be further boosted by the launch of a ‘Get Minted’ campaign, which will give both consumers and retailers the chance to win cash prizes and rewards.
The Spearmint may have the lowest strength, but it is perhaps the most superior in flavour, offering consumers a fresh, long-lasting spearmint experience with just 6mg of nicotine and is perfect for new entrants to the category. Next comes The Peppermint which offers a stronger nicotine hit at 10mg with a clean cooling sensation. Finally, The Menthol is aimed at mature pouch users who are looking for that additional kick, offering real nicotine intensity and effect time, and comes in two strengths of 11mg and 17mg respectively.
To further boost the popularity of this new mint range, STG UK is offering both consumers and retailers the chance to ‘Get Minted’. By purchasing any product from the XQS Mint range, consumers will unlock the chance to win cash prizes and rewards, with the idea being that instead of offering one giant jackpot win, the campaign instead spreads the luck across lots of smaller wins, giving more people a real chance to get a cash boost. Retailers will also have the chance to win, as their visiting STG sales rep will ask them three questions on the new portfolio which, if answered correctly, will earn them a scratchcard and the chance to win cash or VIP prizes.
Prianka Jhingan, STG’s UK’s Head of Marketing, comments, “It’s mint flavours which are really driving the pouch category at the moment, currently accounting for 78%* of total sales. We’re confident this new range will be a very welcome addition, as it offers superior taste, clear navigation and affordability
and will bring some fresh minty energy into the category. We also encourage both retailers and consumers to enjoy ‘Getting Minted’ this summer and make the most of all the prizes on offer.”
*SoS, IRI, December read 2025
Comments are closed.