Summer is a key event for the Blue Dragon squeezy range with consumers entertaining outdoors more and therefore incorporating the brand’s key products into their cuisine. More recently, Blue Dragon extended its dipping sauce offering with the introduction of four new squeezy variants. Blue Dragon Thai Hot Sweet Chilli, Malaysian Satay, Chinese BBQ and Chinese Sweet & Sour have been added to the original Blue Dragon squeezy Sweet Chilli Dipping Sauce.
The new Blue Dragon Squeezy Sauce range combines an easy-to-use shatterproof format with popular take-away flavours. Designed to be enjoyed at home – indoors and outdoors – this new authentic-tasting range has spearheaded the move of Oriental flavours from the Oriental aisle and into the mainstream condiments aisle.
The Oriental condiments market is currently worth £6.6m and is growing at 11.8% year-on-year with Blue Dragon currently owning a 42% share of the category. Extending the consumption occasions of dipping sauces has helped widen appeal and drive market growth. Dipping sauces are now used in western dishes as well as Oriental dishes, which means retailers are able to stock them with mainstream table sauces, as well as on the Oriental fixture, increasing the frequency of purchase.
The squeezy bottle is a popular format in the condiments category, which contributed to the success of Blue Dragon squeezy Sweet Chilli Dipping Sauce. Consumer research also shows that the market is receptive to new variants and therefore, expectations are that this new range from Blue Dragon will help to drive further market growth by increasing repertoire purchasing.
The Blue Dragon squeezy range has been designed to give strong standout on-shelf as it features bright colours and a large, easily recognisable Blue Dragon logo.
Blue Dragon squeezy sauces are available in major supermarkets with an RRP of £1.89.
For company details, check out: www.bluedragon.com