Bite UK Snacks to produce range of Rice Cakes and Pop Chips

Bite UK Snacks is to produce a range of healthier snacks under the YO! brand. The range of four products will go on sale from March 2019. The range has been developed exclusively for YO! the Sushi & fresh Japanese food company to complement their concessions in Tesco stores and existing restaurant ranges.

Bite UK Snacks founder Jason Bull says; “It is an exciting opportunity to work with a creative mainstream brand such as YO! to develop a unique product that sits perfectly within their portfolio. We are leading the charge in bringing the British public delicious snacks which have better-for-you credentials.”

Marketing Director, YO! Group, Luisa Fernandez, says; “We are delighted to enhance our customer’s eating experience with these delicious snacks. Bite UK Snacks are the perfect trusted partner to produce both the taste and health credentials that our customers expect.”

The savoury Pop Chips are a healthier alternative to fried snacks and contain over 50% less fat compared to a fried potato crisp. The Pop Chips are popped and not fried in their production and this creates a satisfying and moreish crunch.  The Pop Chips are available in classic Salt and vinegar and BBQ flavour variants. The new range is available in the following variants:

  1. YO! Chocolate and Salted Caramel Rice Cake, 39g
  2. YO! Chocolate and Coconut Rice Cake, 39g
  3. YO! Salt and Vinegar Pop Chips, 20g
  4. YO! BBQ Pop Chips, 20g

For further information please contact Helen Trevorrow or Vicky Hague @ Green Row on 0794 000 9138 or email

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