The UK’s leading frozen food manufacturer has given one of the nation’s most-loved food icons a modern makeover, with the launch of Birds Eye Crispy Pancakes. Now under the Birds Eye brand to highlight the quality of the product inside, the new Crispy Pancakes present a convenient and delicious mealtime option that is equally suited to form part of a balanced dinner or a quick snack.

Available in three popular flavours; Ham & Mozzarella, Tomato & Mozzarella, and Mozzarella, the new Birds Eye Crispy Pancakes have a golden and crispy breadcrumb crust and include more delicious filling made from premium ingredients. When compared to the previous product, the new version contains +43-45% more filling in a +20% bigger pack to represent excellent value for money to shoppers too.

Alessandro Solazzi, Marketing Manager at Birds Eye, said: “As frozen food continues to grow in popularity, partially led by younger shoppers looking for convenient options containing high-quality, real ingredients, this is the perfect time for us to revive the iconic Crispy Pancake and bring new shoppers to the category. The new Birds Eye range still has the iconic crunch of the breadcrumb coating but, thanks to new recipes and extra filling, the products are oozing with delicious flavours too.”

Birds Eye Crispy Pancakes are free from artificial colours and flavours. They are available now via grocery retailers with an MRSP of £1.75. Launch packs also contain a money-back guarantee for customers not happy with the new product.

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