BIC Cristal® family expansion

Writing expert BIC is introducing two new pens to its iconic and highly successful BIC Cristal® range of products.

The first new launch is the BIC Cristal® Large, which has a 1.6 mm nib size for bold, vivid and even writing.  The pen has a transparent hexagonal barrel which provides a visible ink level and comfortable handling.

The second new product is BIC Cristal® Clic Gel, which has a 0.7 mm nib and gel ink for steady, smooth writing.  With a retractable nib and an ink that glides over paper, this is the perfect pen for general use.

While the original BIC Cristal® ball pen is as popular today as when it was introduced in 1950, it is BIC’s continued product innovation which makes the BIC Cristal® Family a firm favourite in the office or the home.

The UK ball pen market grew in value by 5% from October 2007 to September 2008. The ball pen segment is first among the UK writing instrument market, representing 41.8%.

During the same period, the gel & roller pen market grew by 6% and represents 17.8% of the writing instruments market, second behind ball pens. Among this segment retractable gel pens are showing high growth of 20%.*

BIC has sold an amazing 100 billion ball point pens across the world, which is enough to draw a line to the moon and back 320,000 times.

As with all BIC products, users can be confident that Cristal® products will provide real durability and quality day after day.

Yolande De Trogoff, Marketing Manager at BIC UK, comments: “The BIC Cristal® brand has gone from strength to strength and the launch of these new products reflects this success.

“For retailers, the new products offer the opportunity to present more choice to customers, which will ultimately encourage additional sales.”

*Source: GfK Panelmarket – Value sales Oct 07 to Sep 08.

For more information about the BIC Cristal® Family, or any other products in the stationery range, please call 01895 827100 or log onto www.bicworld.com