Bestway Wholesale, the UK wholesale arm of Bestway Group, has announced that it has purchased the assets and brands of Conviviality Retail.

Conviviality Retail has 769 stores in the UK, mainly operating through franchise models, including Bargain Booze, Select Convenience and Wine Rack. The company also purchased WS Retail (Central Convenience Stores) earlier this year, which is also included in the deal.

Commenting on the deal, Zameer Choudrey CBE, Chief Executive Officer of Bestway Group, said “We feel this acquisition represents a great fit for both Bestway Wholesale and Conviviality’s retail base. This deal provides much needed certainty to these stores and our priority will be to stabilise the supply of stock into these businesses. These retailers can get back to ‘business as usual’ with the confidence of having the support of the UK’s largest independent wholesaler”.

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