Bendicks, the UK’s number one premium after-dinner mint brand, is adding new Mint Fondants to its line-up this month combining soft peppermint fondant with smooth and indulgent 50% dark chocolate. The launch will tap into the growing trend for indulgent options as more shoppers buy into darker chocolate, allowing retailers to encourage their shoppers to trade up in the after-dinner mint category following a successful winter period for the brand.
Dark chocolate is one of the biggest growing trends in confectionery, with value sales up +23% in the last year, with no sign of slowing down. The new Mint Fondants tap into this and are thus expected to drive further growth to the boxed chocolate category, especially following a successful year for Bendicks, which experienced +3% growth ahead of the declining category (-2%) in 20204.
Rebecca Robert, marketing director at Storck UK, comments: “The introduction of our new Mint Fondant pack is an exciting launch for the brand. Having monitored consumer behaviour, we see an increased demand for dark chocolate, dairy-free and vegan options, as well as indulgent flavours and softer textures. Bendicks Mint Fondants use the highest quality ingredients, and are Kosher Pareve, gluten-free and vegan so certainly deliver against these consumer desires. We’re confident that the new pack will be enjoyed by our existing Bendicks customers, but will also encourage new shoppers to buy into the finest, quintessentially English after-dinner mints.”
“Stocking products that balance health and indulgence claims offer the greatest potential to drive value. The new Mint Fondants provide retailers with an opportunity to offer their customers great flavour and texture combinations as well as catering to shoppers looking for allergen-free chocolate treats.”
The 180g box of individually gold wrapped dark chocolate mints deliver the perfect gift this spring. This new packs will be available from April 12th in Tesco and Ocado, before being more widely available later in the month.
 IRI Aztec Data Traditional Market 52w/e 27.12.2020
3 IRI Aztec Data Traditional Market 52wks to 21/02/21
4 IRI Traditional Market excl. Discounters 52 w/e 27.12.2020 (Value Sales)