belVita, the UK’s leading breakfast biscuit brand with a recipe of five different wholegrains, is announcing an exciting new promotional competition, giving shoppers the chance to win a trip to Finland – officially named as the Most Positive Place on the Planet[ii]! Launching in January across a range of belVita’s leading SKUs, the promotion is the perfect pick me up for shoppers looking for uplifting options in store and seamlessly mirrors belVita’s ‘Positive Energy’ brand identity and messaging, helping consumers find something to look forward to as we kick off a cold and grey new year.

Shoppers simply purchase any pack from the belVita range and scan the QR code for their chance to win. Four lucky entrants will win one of our grand prizes of a trip to Finland, worth up to £6,500** with a raft of other brilliant instant win prizes up for grabs every day, including 90 wellness days and 1000 £50 cash prizes**.

The wider belVita range, including products such as the belVita Soft Bakes Choc Chips £1.99 price-marked pack[iii], is included in the promotion, with the competition appearing on-pack across a variety of SKUs including belVita Soft Bakes, belVita Duo Crunch and belVita Breakfast.

But that’s not all: belVita is giving retailers the chance to get involved in this promotion too! Independent and affiliated retail store owners and managers can head to Mondelēz International’s trade facing website www.snackdisplay.co.uk and fill out the entry form to be in with a chance to win prizes for their staff and store. There is an incredible £750 worth of Amazon vouchers for staff (15x £50)* up for grabs as well as a stock prize worth £200*. The winner will also receive the opportunity to have a Mondelēz International team member run sampling in their store for up to four hours*.

Launching on 17th January, with a closing date of 31st May, retailers simply need to register or log in to their account on Snackdisplay.co.uk for their chance to enter this special competition exclusively for retailers.

Nancy Moore, Brand Manager for belVita at Mondelēz International, said: “We’re excited to kickstart the New Year by bringing belVita’s signature Positive Energy to retailers and shoppers during these cold and grey first few months of the year in this inspiring competition. The promotion has tested very positively with consumers, so retailers should be sure to stock the full range of participating belVita products to make the most of this unique promotion and help drive biscuit sales in their stores. What’s more – we’re delighted to be bringing retailers their very own version of the promotion and the chance to win some big prizes, so don’t delay – enter today!” 

The promotion runs from January to May 2025 and will be supported with a 360 campaign including digital and OOH advertising in-store alongside in-depot POS materials.The wider belVita range is included in the promotion, with the competition appearing on-pack across a variety of SKUs including belVita Soft Bakes, belVita Duo Crunch and belVita Breakfast. The belVita range offers a host of moreish flavour combinations and textures, with the entire Soft Bakes range now non-HFSS and with the newly renamed belVita Soft and Crunchy Bars being a non-HFSS range as well.

[i] Nielsen IQ, Highest volume share, w/e 28.12.24

2 Finland is recognised as the happiest country according to Wellbeing Research Centre. Helliwell, J. F., Layard, R., Sachs, J. D., De Neve, J.-E., Aknin, L. B., & Wang, S. (Eds.). (2024). World Happiness Report 2024. University of Oxford: Wellbeing Research Centre

[iii] Non-pricemarked packs are available. Retailers are free to set their own prices.

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