Loved & Trusted Chef-Grade Ingredients
Hot on the heels of a vibrant rebrand in March, this week Belazu (www.belazu.com) has launched a new media campaign. Featuring some of the UK’s top chefs cooking with the brand’s premium, chef-grade ingredients, the campaign showcases the precision and creativity that goes into being a top chef and the detailed process of creating a new recipe.
The largest investment of its kind for the brand, the campaign includes an eight-month partnership with The Guardian, featuring a chef-led recipe series including Tom Straker, Josh Katz, and Helen Graham, allowing consumers to shop directly with retailers via a QR code. The campaign also ties in a 30-second TV ad on All4 throughout June and a 12-month partnership with top UK chef Angela Hartnett of Michelin-starred Murano fame.
David Balmer, Managing Director of Belazu, said, “We’re keen to show consumers they can make chef-grade dishes in their own home using Belazu ingredients. Our range across the food service industry is vast, with 500 products going into some of the UK’s finest restaurants, and a huge selection of these are available via UK retailers and local delis. Consumers can buy exactly the same ingredients as chefs, be it oils, vinegars, pastes, pestos, nuts, condiments, antipasti, or tahini. It’s a simple message, ‘if it’s good enough for chefs, it’s good enough for you’, and we’re confident the new campaign will boost brand awareness and drive sales via retailers.
We’re delighted our chef customers have collaborated with us on the campaign – many of them have bought ingredients from us for years, sharing our passion for good, honest, authentic food. All the filming and photography was shot at Scully St James’s and the campaign features real-life hand-written notes from chefs, so it’s very real, bringing to life exactly what chefs are using our ingredients for every day.”
The campaign is also being supported on social media, with PR and Belazu’s stand at Taste of London.
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