Thomas Fudge’s, famous for its premium range of Florentines, has announced a full packaging rebrand which will see a new logo and updated illustrations feature on new look packs with beautiful, bold and colourful graphics. The artisan baker, which makes exceptional quality, indulgent sweet and savoury biscuits, is also entering the flatbread category with the launch of three seriously moreish flavours, designed to pair perfectly with dips such as hummus.

Florentine fans and lovers of indulgent adult snacks will be the key audience for the rebrand. Each pack will retain a logo and emblem, paying homage to Thomas Fudge and feature the caption “Go forth and indulge”. The redesign also includes a new collection of high-quality product photography which will feature on the Thomas Fudge’s website and social media platforms, showcasing the products and their usage.

Hot on the heels of the brand’s refreshed look, Thomas Fudge’s has also announced a range of new flatbreads. Having already secured a strong consumer following on its range of savoury biscuits, the brand will launch the range to market, positioned to capitalise on the increased consumer demand for more distinctive and flavoursome flatbread products. The variants include Cheddar & Shallot which matches perfectly with creamy dips, Chickpea & Sesame which can be enjoyed with the ever-popular hummus and Tomato & Red Chilli which can be paired with salsas and guacamole.

Simon Tovey, commercial director at Thomas Fudge’s, said: “Our new look moves the brand on to become more single minded, bolder and more confident. We have maintained our distinctiveness while improving on-shelf stand out and we are confident that our brand makeover will go a long way to delivering a strong point of difference, attracting new consumers and simplifying the shopper journey.”

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