The UK’s leading vape manufacturer, British American Tobacco UK Ltd (BAT), has welcomed the findings of a new independent report which acknowledges the crucial role that vaping is playing in helping smokers make the switch away from tobacco.

In its newly released report, the UK’s leading public health and research body Public Health England (PHE), say that the “false fears” about vaping are stopping millions of smokers from switching to e- cigarettes.

BAT UK, which owns several of the market’s leading vape brands, including Vype, Cirro and Ten Motives, say it hopes that the research commissioned by Public Health England will help to dispel some of the widespread myths around vaping and encourage more smokers to make the switch to smoke-free alternative nicotine products.

Fredrik Svensson, BAT’s General Manager for UK and Ireland, said:

“The findings in this latest independent report by PHE shows that vaping is playing a crucial role in providing British smokers with a viable alternative to smoking.”

“Encouragingly, less than 1% of people who have never smoked currently vape according to this report. Vapers also said that banning flavoured liquids would deter them from using vaping products and “around a quarter said they would still try to get flavours suggesting they would purchase from illicit distributers” (Page 95).

Svensson expressed concern at findings showing that more than half of British smokers believe that vaping is as harmful, or more harmful, than smoking, while the proportion who think vaping is less harmful than smoking has declined from 45% in 2014 to just 34% in 2019.

“At the same time, it is deeply worrying that over half of smokers think that vaping is as harmful – or more harmful – than smoking. The scientific evidence shows that this is not the case, and public bodies such as PHE, Cancer Research UK and the Royal College of Physicians have endorsed vaping as a less harmful alternative to tobacco.”

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