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Barcode Festival returned to Magazine London yesterday, 6th July, for its annual fundraising summer event, raising over £1 million for the first time in the event’s five-year history.

Supported by over100 sponsors, the event brought thousands of colleagues together, from factory floor to head office, to back the charity that supports the industry and enjoy a stellar line-up of live music and entertainment.

Headlining the Skittles Stage was 90s superstar DJ, Fatboy Slim; girl band icons Sugababes and Eurovision sensation, Sam Ryder. Attracting the crowds on the Swan Stage were East Enders star, Shaun Williamson bringing Barrioke; Ella Vaday and Kitty Scott-Claus, plus DJ Tinchy Strider, while the M&S Demo Kitchen included celebrity chefs Ainsley Harriot, Rosemary Schrager and Fred Sirieix. See the full line-up here

Jane Hill, Director of Fundraising, Marketing and Engagement said: “Today, we have seen thousands of colleagues, from all areas of the industry enjoy a spectacular event whilst strengthening industry relationships, launching new products, raising brands awareness, and creating new business relationships.

“We are proud of how the event has grown to become an iconic event in the industry calendar which has raised a record-breaking amount this year. With our welfare team experiencing a 44% increase in incidents of support last year, Barcode raises vital funds which enable us to keep these services completely free and confidential to anyone working in grocery.”

Ticket holders were able to enjoy complimentary food, drink and giveaways from more than 100 sponsors on the day which included immersive activations, a range of drinks bars and food for all to enjoy.

Barcode Festival 2024 will be held at Magazine, London on the 4th July 2024. Tickets are now available here:

For all other enquiries including sponsorship, please email

Read more about the support GroceryAid provides to colleagues here

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