Babco UK, one of the UK’s fastest-growing drinks businesses, has announced a significant hire with Neil Burn-Tilbury coming on board as Group Head of Sales as it scales to meet demand. This is a new role that will see Burn-Tilbury working alongside a fast-growing team who have been spearheading transformational growth at the firm since 2019.

Burn-Tilbury has 30 years’ food and beverage experience in senior sales for corporations including Coca Cola, Whitbread, Danone, and H. Weston & Sons. Most recently, he was at Carlsberg Marston’s Brewing Company where he oversaw on-trade pub group sales for brands like Carlsberg, San Miguel, Erdinger and Brooklyn Lager.

Through his extensive on- and off-trade sales experience, Burn-Tilbury will help Babco UK strengthen its brands and widen its sales channels and distribution networks. His skills and expertise will give brands like Neptune Rum and Roberto Cavalli Vodka a competitive advantage with access to top retailers across online, on-trade and off-trade. 

Lewis Bowen, Group Strategic Director at Babco UK said:

“We are thrilled to welcome Neil to the Babco UK family. He is extremely skilled with decades of commercial experience in F&B and will undoubtedly make a big impact during a hugely exciting time for the business.

“Neil joins amid a major growth phase and his appointment will be intrinsic to our future success, particularly in the off-trade market.” 

Neil Burn-Tilbury said:

“I am delighted to be joining Babco UK which I consider one of the most exciting companies in the market today. I look forward to working across online, off- and on-trade alongside a great team to drive the growth of first-class brands with truly exciting NPD.”

Babco UK is a multi-channel drinks development & drinks distribution business with a portfolio of both owned and managed brands. It has grown from a £490k business in 2019 to a £4 million company to date in 2021.

View the Babco website here: www.babco.co.uk

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