• 5,000 square foot Asda On the Move store opens in Retford, Nottinghamshire
  • Store includes comprehensive range of more than 2,500 essential products
  • Store includes click & collect, Asda toyou parcel collection and EV charging services

Asda has opened its largest store on an EG Group petrol filling station to date in Nottinghamshire, offering customers more services and greater choice through popular foodservice brands.

The 5,000 sq ft Asda On the Move store ? located on EG’s London Road forecourt in Retford ? offers more than 2,500 Asda own brand and branded items, including Extra Special, fresh and chilled products, alongside EG-operated food service brands LEON and KFC[1].

Following a successful trial in four Asda On the Move stores, shoppers can access the grocer’s full online range for Click & Collect, as well as collection and returns on parcels from more than 100 brands and George.com in store.

The Retford site will also have two electric vehicle charging points, in line with EG’s agenda to roll out modern charging facilities throughout its estate.

The launch provides further evidence of the shared benefits and combined strengths of the partnership between Asda and EG Group.

The site is the latest Asda On the Move store opening, taking the total to 32, with the longer-term ambition of launching stores across EG’s UK forecourts.

EG Group-owned Cooplands, the UK’s second largest bakery chain, will open a café inside the Asda On the Move store, offering hot food-to-go options, in the second half of April.

Oliver Silvester, Head of Asda On the Move, said: “The launch of our largest ever Asda On the Move with EG Group marks an important step in Asda’s commitment to ensure more customers have greater access to our extensive range of value products and services – whether on the move, online, in-store, or via Click & Collect.

“Our partnership with EG Group makes this possible and combines our expertise in food retail with EG’s roster of innovative and well-known food service brands. It’s fantastic to see our biggest Asda On the Move to date launch in Retford.”

Barry Westley, Head of Retail Integration at EG Group, said: We are excited to partner with Asda on the opening of the most ambitious Asda On the Move store to date. There is a real opportunity to bring customers something different by combining our experience in foodservice and convenience retailing with a carefully curated range of Asda products and services.

“The complementary strengths of both EG Group and Asda enable us to make it even more convenient for motorists to access everything they need when they fill up with fuel.”

[1] EG Group acquired LEON, the ‘naturally fast-food’ chain, and Cooplands in 2021, while it has franchise and license agreements with leading third-party foodservice brands, including KFC and Starbucks.

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