Amcor, a global leader in packaging, has announced the ‘Reducing CO2 Packaging’ Label from the Carbon Trust can now be printed on Amcor packaging to demonstrate significant carbon footprint reductions. It’s part of the company’s lifecycle assessment service, which enables brands to measure their packaging’s carbon footprint from raw materials through end-of-use. The announcement comes at a time when sustainability is an increasingly important factor in consumers’ purchasing decisions. Carbon labelling is a way for brands to demonstrate their commitment to a lower carbon economy.

Amcor has been leading in the packaging industry in lifecycle assessment expertise since pioneering its ASSET™ lifecycle assessment service over 10 years ago. Detailed packaging lifecycle reports provide fact-based criteria to identify lower environmental footprint options, enabling brand owners to make informed packaging decisions. The company conducts over 1,000 packaging assessments for its customers each year.

Starting in 2021, Amcor is expanding the service to now include the option for brands to carry the Carbon Trust’s carbon label on their packaging to independently communicate carbon reduction efforts to consumers. Qualification for the use of the label is based on the ability to demonstrate a carbon footprint reduction of 20% or more. The first Amcor customer pilot for this labelling service has been successfully completed, and roll-out will accelerate in coming months.

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