steve-thompson-operations-director.jpgA new year is bringing changes. GH England, formerly the integral products division of Primo Products Ltd, will be announcing a change of name to that of its parent company Primo Products Ltd, following its acquisition last year by The Project First Group. Primo Products which exhibited at last month’s RAC Show for the very first time, is recognised as the product arm of the Project First Group.

Primo Products Ltd is now one of the UK’s leading commercial refrigeration cabinet wholesalers and distributors, and it has always been the intention to assimilate GH England into the brand following its acquisition.


RAC 2009 was the perfect opportunity to re-launch the business and show off its enhanced product ranges across all product categories. With the re-launch it is hoped Primo Products will expand its client portfolio to encompass large end users and so has invested in four new external sales people in the last year.

f5-zircon_2.jpgPrimo Products also used RAC 2009 to launch new ranges of Back Bar Chillers, Bottle Coolers, Ice Makers, and a stainless steel catering range. These new additions to Primo Products’ existing ranges will allow the company and its customers to compete more effectively across a broader spectrum of the market. The new low cost range of products will be marketed under the Zircon brand.

The new catalogue for 2009/10 will be launched in May.

Group Sales and Marketing Director of the Project First Group, Richard Spurgeon said: “These are exciting times for the Project First Group,  Primo Products will now be established as a brand leader within the sector in which it operates.”

Primo Products Ltd   tel: 01908 275333


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