Premium ice tea brand, Mangajo is taking to the streets this summer with its first ever above the line initiative using T-side bus advertising. The one-month campaign, which took to the streets on Monday 11th June, is targeting 27 London bus routes across the Capital.
Working recently with London based design agencies Pearlfisher and Manchester based Designbaron on NPD and advertising, the creative execution brings to life the ‘Look good feel great’ positioning which features across all brand communications.
With an international turnover at retail of £6m, Mangajo’s UK retail presence includes Waitrose, Ocado, Yo!Sushi, Wholefoods Group and a large number of premium wholesalers.
Alex Hannon, Co-founder and Managing Director of Mangajo explains: “2012 is a very exciting year for Mangajo as we continue to go from strength to strength. To date, much of our publicity has been via print media and the sponsorship of the Nomad outdoor cinema experience. This year we were keen to take the brand out literally onto the streets and drive consumer engagement in an outdoor setting. Mangajo has always been about healthy ingredients innovation and cutting edge design, creating a strong brand presence which commands appeal amongst a broad but discerning consumer audience.”
Awarded the Queen’s Award for Enterprise last year in recognition of its international trade work, Mangajo’s brand portfolio includes healthy and refreshing high anti-oxidant iced teas such as Lemon & Green Tea, Pomegranate & Green Tea, Goji berry & Green Tea, Acai berry & Green Tea, Refreshing Rooibos & Red Grape.