Aldi UK’s CEO Giles Hurley has vowed that the supermarket will only ever sell fresh chicken and beef from British farmers. Aldi has also ruled out selling chlorinated chicken or hormone treated beef, regardless of any future trade deals.
The UK’s fifth largest supermarket’s fresh chicken and beef range is already 100% British and the company confirmed today that will never change.
The commitment sits alongside Aldi’s existing policies to only sell British products across multiple categories, with 100% of its core range fresh meat, milk and eggs all coming from British farmers.
Giles Hurley, CEO of Aldi, said: “Aldi is one of the biggest supporters of British suppliers and we want to make it clear that will always be the case. We are a signatory to the NFU Back British Farming Charter and our entire core range of fresh meat and milk is from Red Tractor-approved farms in the UK. We will never compromise on the standards or specifications of our products, and that includes a commitment to never selling chlorinated chicken or hormone injected beef.
“Britain has some of the highest food quality standards in the world, and our commitment to only source chicken and beef from this country means our customers know they are always buying high quality Aldi products at unbeatable value.”