This Christmas, Aldi is pledging £1 to the Neighbourly Foundation for every one of its fresh whole turkeys and fresh turkey crowns purchased in the run-up to the big day.
The supermarket expects to raise over £400,000 to help fight food poverty with this initiative, as part of its mission to support the Neighbourly Foundation in helping to look after the health and happiness of communities across the UK.
Julie Ashfield, Managing Director of Buying at Aldi UK, said: “We know that for many, food poverty is a stark reality during these difficult times. That’s why we’re trying to support the communities in which we operate by providing a £1 donation for every fresh turkey we sell, in a bid to help tackle the issue of hunger.”
Steve Butterworth, Neighbourly CEO said: “We are delighted to be working with Aldi in helping them to support communities local to all of their stores across the UK. Their food surplus programme has been going from strength to strength over the past two years, and has provided over 7 million meals to people affected by the pandemic since March alone. Sadly, local causes and the people they support are facing a difficult winter, and this new scheme to help tackle poverty through donations to the Neighbourly Foundation will make a huge difference.”
The supermarket is committed to helping to tackle food poverty within the UK. Thanks to its partnership with Neighbourly, all of Aldi’s 906 UK stores now donate surplus food to charity every day of the year.
In addition, Aldi is once again embracing the season of goodwill by calling on charities, community groups and food banks to register now to receive surplus food donations this Christmas Eve.
Organisations do not need to be a registered charity to apply but must:
- Have a level two hygiene certificate gained in the last two years
- Be able to transport and store chilled food products after collecting them on Christmas Eve at 5pm
Those interested in working with Aldi this Christmas should contact Neighbourly at email@example.com before 7th December 2020.