- Kind Aldi customers have donated over 1000 unused pairs of socks since Boxing Day
- Sock Amnesty boxes will remain in store until the end of the month
Aldi is reminding customers that they can help the homeless by donating unwanted and unused socks in store until the end of January.
The supermarket’s ‘Not Socks Again?! campaign launched on Boxing Day and kind Aldi customers and colleagues have already donated over 1000 pairs of new socks to support the work of three homeless charities: Simon Scotland, Aberdeen Cyrenians, and Trust in Fife.
Sock Amnesty boxes will remain in stores across Scotland until the end of January where people can drop off any unused socks they received for Christmas. Aldi is also donating £250 to each charity to further support the vital work they do in the community.
Richard Holloway, Regional Managing Director for Scotland, commented: “A massive thank you to all our customers and colleagues who have donated socks to this campaign so far. With one week to go, we wanted to remind people that they can still put any unwanted, new and unused socks to better use and they will find our Sock Amnesty boxes in store until the end of the month.”
This thoughtful initiative builds on Aldi’s commitment to supporting communities across Scotland. Since 2016, Aldi’s Scottish Sports Fund has supported over 458 local clubs with more than £240,000 worth of donations. Aldi is also Kiltwalk’s official ‘Supermarket Partner’ and in 2019 was responsible for fuelling over 20,000 Kiltwalkers across events in Glasgow, Aberdeen, Dundee, Edinburgh and Dumfries.
Meanwhile, since July 2019 Aldi has helped over 200 charities provide over a million meals to vulnerable people across Scotland through its partnership with community engagement platform, Neighbourly. The supermarket is also set to relaunch its popular Supermarket Sweep programme later this year in support of local foodbanks.