YouGov study puts discounter ahead of Lidl and Big Four supermarkets in the popularity stakes

Aldi is officially the nation’s favourite supermarket, according to the latest polling data from YouGov.

Shoppers rated the UK’s lowest-priced supermarket ahead of M&S, Tesco and Sainsbury’s in the study.

It comes at the same time as the supermarket attracted an additional 1.6m shoppers* as consumers look to save money amid rising energy, mortgage and tax bills.

An independent price comparison by trade magazine The Grocer also found that the Big Four supermarkets – Tesco, Sainsbury’s, Asda and Morrisons – were on average 19% more expensive than Aldi.

Richard Thornton, Communications Director at Aldi, said: “With so many costs rising right now, customers want to know they can still afford to treat themselves to high-quality food and drink without breaking the bank.

“Aldi is the only supermarket to offer that unbeatable combination of great quality products at low prices. We believe that’s why British shoppers have, once again, voted us the nation’s favourite.”

Data taken from YouGov Q1 2022 Popularity rankings of UK supermarkets. YouGov Ratings uses millions of responses to continually monitor what the UK thinks about thousands of things, from people and products to brands.

https://yougov.co.uk/ratings/consumer/popularity/supermarket-chains/all

* Kantar market share data, 12 weeks to March 20, 2022

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