Stunning colour changing candle set to lead the way this season. – Christmas is here for retailers – and one of the most important elements in creating the perfect Christmas atmosphere is fragrance. Air Wick, as market leader, has a deserved reputation for innovation in air care, and 2011 is no exception heralding the launch of the amazing NEW Air Wick Touch of Luxury colour change candle.
Combining beautiful fragrance with a gentle colour changing lighting effect the NEW Air Wick Touch of Luxury colour change candle releases a tranquil glow through the wax, creating a kaleidoscope of soft rainbow colours to deliver the perfect holiday atmosphere and mood. The glow is triggered via a heat sensitive light sensor which is activated whenever the candle is lit and lasts all the way through the life of the candle.
When tested with consumers they loved the new candle, and particularly noting that it is unique and different. Comments were enthusiastic: “beautiful”, “I loved the way it changed colour, the scent, the value and how long it lasts!”
With the complete Air Wick Touch of Luxury seasonal range, the new Rainbow candle will be supported by a major £3m 360o consumer campaign which will include: TV and in store print, online (including facebook and the Air Wick Fresher Homes Club) as well as a programme of in-store promotions running throughout the season. Consumer competitions and the search for Britain’s Most Festive Family will ensure that Air Wick stays at the forefront of consumers’ minds this Christmas.
Available in seasonal fragrances, Mulled Wine & Cinnamon Apple and Rich Vanilla & Caramel Swirl, as well as favourites such as Precious Silk & Oriental Orchid and new Cocoa Truffle & Cream, the NEW Air Wick Touch of Luxury colour change candle will be available at all major supermarkets with a RRP of £6.12.
Also new for the Christmas season Air Wick Freshmatic has unveiled a limited edition holly-berry red Freshmatic compact gadget. With the addition of seasonal fragrances and the festive new look, Air Wick Freshmatic provides a warming and seasonal way to provide continuous fragrance and add a stylish touch to Christmas home decor. RRP: £7.99
Reckitt Benckiser (RB)