Since its arrival in the UK, ZICO has focused initial availability in selected gyms, yoga studios and fitness centres in London as well as online at Amazon.co.uk. More recently it has been rolled out UK-wide to Waitrose and Tesco stores as well as Selfridges. In addition, for people looking for a healthy nutritious lunch, ZICO is now available across a wide range of premium outlets, including POD, Caffé Kix, Fratelli Deli and Vital Ingredient.
ZICO’s new customers will allow the brand to help satisfy a growing customer demand for coconut water. This market is growing rapidly and last year industry observers tipped it to become a £100m category in the UK by 2014.
Coconut water is a fast growing market and ZICO offers nutritious refreshment to everyone who cares about fitness and wellbeing. Since arriving in the UK last year, ZICO has met with a fantastic response and they are pleased to be able to make it more widely available.
This summer, ZICO sampled over 49,000 people at active hotspots across London and at various events including the ZICO Box Hill Festival of Cycling, Bike Blenheim and London Triathlon Expo, making the most of the sporting fever that gripped the nation. To keep up the fitness momentum this winter, ZICO will be letting consumers know about a series of free classes that will be offered at various gyms around the capital over the coming months – there will be everything from dynamic yoga to FITPRO to one-on-one full body trials. The classes in each gym will be run by experts so consumers can learn from the best and hear first-hand about the benefits of their chosen new activity.
ZICO coconut water is blended for a consistent taste using young coconuts from Thailand and Indonesia. Rich in the essential electrolyte potassium, which helps maintain muscle function, ZICO contains no fat, no added sugar (only the naturally occurring sugars of the coconut) and is low in calories meaning that you can renew yourself whenever you’re on-the-go.
Tel: 020 7689 9468