America’s best-loved meat alternative, Tofurky, has arrived in the UK to bring its range of plant-based protein products to the nation’s three million vegetarian and vegans, and the much larger “meat reducer” market.
Tofurky is launching a range of chilled vegan deli slices, sausages and tempeh products which will be available through natural health retailers nationwide.
The range will include Oven Roasted, Hickory Smoked and Smoked Ham-Style Deli Slices, all available in packs of eight versatile, GM free and soybean-based vegan slices. Also in the range will be ‘Artisan’ and ‘Gourmet’ sausages in Spinach Pesto, Chick’n & Apple, Italian and Kielbasa flavours and Smokey Maple Bacon Tempeh.
All products in the new Tofurky range are 100% vegan, free from genetic modification and offer a long shelf life without the use of potassium sorbate and processing solvents such as hexane-extracted soy isolates and concentrates. Instead, all Tofurky products are based on organic tofu and tempeh which have a long history of supporting health throughout the world, and offer a more environmentally responsible approach to the production of soy protein.
Tofurky was established in 1980, starting life as a small scale tempeh producer manufacturing for the local vegetarian and vegan market. Almost 35 years on, the company now manufactures more than 40 vegan products from its new LEED Platinum production plant in Hood River, Oregon, USA. It is still independent and family owned.
Created by long-time vegan and current company chairman Seth Tibbott, the brand had humble beginnings, but has maintained its commitment to promoting health and vitality of both communities and ecosystems through its food: “Back in 1980, it was difficult to live a wholly vegan lifestyle,” he said.
Tofurky’s new LEED Platinum premises in Hood River, Oregon, USA
“Readily available plant protein sources were difficult to come by, and the idea of social eating for a vegan was near non-existent. My desire to change this situation was the catalyst for the creation of Tofurky.
“Since then, the Tofurky team has worked hard to craft a vegan range that is both healthy and delicious, yet free from GMOs, cholesterol, non-kosher ingredients and anything animal-related. There’s no bull here!
“That said, we’re serious about creating versatile and believable food which does good for the body, environment and animal friends alike. It’s all we’re about and we can’t wait to share Tofurky with UK retailers.
“Britain is the birthplace of the modern vegetarian movement, and we are delighted to have the opportunity to introduce Tofurky to such an informed and sophisticated market.”
Tofurky products are available through Marigold, Essential, Rainbow, CLF and The Health Store, priced from £2.85 (RSP).
Tel: 01403 786460
Email: info@healthysales.co.uk
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