Nurofen is a much loved and trusted brand which is why it’s the fastest growing brand of analgesics globally and the leading analgesics brand in the UK (Value Share. Nielsen Data MAT 13.10.2012). RB’s ingenious new advertising campaign with its 60 second slots has been designed to add emotional resonance to Nurofen’s established functional brilliance and generate greater awareness of the reasons people reach for Nurofen products. The new campaign is expected to reach over half of the UK population at launch through television and cinema advertising,  commuter out of home, press and social media, and is one of the largest executed by Nurofen.

Following on from the Nurofen cold and flu advertising (which broke in November) the new campaign targeting people ‘with lives bigger than pain’ will continue to promote the whole Nurofen family as a trusted brand chosen by all those who try and squeeze as much out of life as possible and won’t let pain, whatever that pain may be, get in the way of them living life to the full. The new ads will focus on real people with amazing lives who trust Nurofen to deal with their pain so they can get on with their day.

With Nurofen currently the No 1 selling analgesic brand in the UK (Value Share. Nielsen Data MAT 13.10.2012), and a trusted favourite amongst customers this massive promotional push presents a significant opportunity for retailers during the first quarter of 2013.

Nurofen is available in a variety of formats including tablets, liquid capsules, caplets and oral suspension for children, offering a wide choice of pain relief to consumers.

Product Range:

• Nurofen Core Range (200mg Tablets, Caplets, Liquid Capsules and Meltlets Lemon)

• Nurofen Express Range (256mg Tablets and Caplets, 200mg Liquid Capsules)

• Nurofen Indication Specific Range (Migraine Pain, Back Pain, Tension Headache and Period Pain)

• Nurofen Topical Range (5% Topical Gel, Heat Patches in Regular & Large)

• Nurofen Pharmacy Only Products (Express 400mg Liquid Capsules, 684mg Caplets, Back

• Pain 300mg Sustained Release Capsules, Cold & Flu, Max Strength Migraine Pain 684mg

• Caplets, Plus, Express Soluble 400mg Oral Powder)

• Nuromol (200mg/500mg ibuprofen and paracetamol)

• Nurofen for Children Range (Nurofen for Children 3 months to 9 years Strawberry or Orange, Nurofen for Children Strawberry Baby, Nurofen for Children Orange Baby, Nurofen for Children Strawberry 3 months to 12 years, Nurofen for Children Orange 3 months to 12 years, Nurofen for Children Orange Singles and Nurofen for Children Strawberry Singles which are sachets of 5ml)

Reckitt Benckiser (RB)

www.RB.COM

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