ZYN® revolutionise nicotine pouch category with new technology

• ZYN® introduce PEARLS TECHNOLOGY® to the market and launch range targeting experienced nicotine users
• This new-to-market product features brand new technology and provides a faster and more powerful release of nicotine and flavour

Following research showing the growing consumer demand for stronger nicotine pouches, ZYN® launch ZYN Pearls® – a technological advancement in the category that uses unique pearl shaped fillers inside the pouches.

While each pouch remains comfortable and discreet, the new PEARLS TECHNOLOGY® allows for increased effectiveness.

Unlike other tobacco-free pouches, ZYN Pearls® enables nicotine and flavour to settle on the surface of the pearl which consequently delivers a faster, stronger nicotine release with optimum flavour. With each pouch containing over 1,000 tiny, coated pearls, consumers can now experience an even more intense mouthfeel and prolonged sensation.

PEARLS TECHNOLOGY® provides the fastest nicotine release available under the ZYN brand, which is particularly relevant for the many smokers looking for less harmful alternatives with a powerful kick.

Recommended for experienced nicotine users only, the latest range of pouches launches with a brand-new Ice Mint flavour following research highlighting mint as the most popular flavour in the UK. Ice Mint provides a palpable cooling and fresh experience with flavours of peppermint and menthol.

Darren Griffin, Country Manager of ZYN® says, “Our innovation with ZYN Pearls® is part of our continued effort to achieve a smoke-free society and a firm response to the declining trend of cigarette smoking.

We hope to produce a more intense Zyngle for our customers and aim to appeal to the 74% of cigarette smokers who want to change their habits. By offering an effective, flavourful alternative, we want to continue catering to the demands of consumers who are after a stronger, faster nicotine experience”.

ZYN Pearls® has a recommended retail price of £6.50 and is available to purchase from Sainsburys, Waitrose, Evapo and www.zyn.com/uk/en/